Rapid technological advancements, growing competition and increased customer expectations have made a marketer’s job tougher than ever before. Service assets consist of utility and warranty. Utility is the service itself, provided by a combination of people, processes, and technology. Warranty is the assurance that the utility will perform to an expected level. With insight into the business impact of services, you can weight the value of service assets based on their business impact. As a result, they help you prioritize actions and make other important decisions based on the weighted business value of the service assets involved.
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