BBC World Service

websiteMarlin is the preeminent provider of credit products and services to small businesses nationwide, delivering exceptional value and service to our customers, creating a rewarding environment for our employees and generating superior returns for our shareholders. WhatsApp began testing verified accounts for businesses a week ago. Conversations with businesses are encrypted and they can be blocked. Interestingly, if a business isn’t already in your phone number contacts, its name will appear as whatever they register themselves as instead of their number. This could allow WhatsApp to create a business search engine with optional sponsored results, or let businesses cold-message people, possibly for a fee.

In the services marketplace, the people are the brand,” the missive continues. But of course IBM has many fewer people these days. The company also expects that plenty of the remaining people will only show up over a wire, as we reported last week when revealing plans to lose another 10,000 services staff and re-deploy many more to low-wage countries.

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Business managers today expect you to leverage technology in ways that will make the business more innovative. To meet their expectations, you need to understand new technology directions so you can unleash the power technological innovations, not only to increase the effectiveness of business processes, but also to open up new business opportunities with creative new services and products. Your goal now must be to reinvent IT, making it a partner in the business.

This data can also be incorporated in a variety of other workflows for analytical purposes, providing previously unavailable levels of insight into a company’s procurement processes. These insights can help uncover inefficiencies to drive cost and time savings such as automating monthly payments.