Rapid technological advancements, growing competition and increased customer expectations have made a marketer’s job tougher than ever before. IBM customers like the Australian Bureau of Statistics, which received a refund from IBM for botching an online census with naïve security advice, may not agree. Nor may marketing giant WPP, which has a colossal outsourcing deal with IBM but still succumbed to the NotPetya malware and experienced weeks of disruption as a result.
Alternatively, businesses on WhatsApp may need to be contacted by a user first before they can respond with organic or sponsored messages. That’s how Facebook Messenger works, and it’s led to businesses buying tap-to-message” ads on Facebook’s News Feed to get people to initiate conversations so the business can follow up with sponsored messages. Not allowing cold-message ads meshes with WhatsApp writing that it plans to make it easier for people to communicate with the businesses they want to reach on WhatsApp”, emphasis mine.
With your eye for photo opportunities-at weddings, parties, special events and more-you could be zooming in on profits as a freelance photographer. Be prepared to work weekends and evenings (when many clients will need your services) and to hire an assistant to help you juggle your photo paraphernalia.
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