Rapid technological advancements, growing competition and increased customer expectations have made a marketer’s job tougher than ever before. Adam Smith ‘s book The Wealth of Nations, published in Great Britain in 1776, distinguished between the outputs of what he termed “productive” and “unproductive” labor. The former, he stated, produced goods that could be stored after production and subsequently exchanged for money or other items of value. The latter, however useful or necessary, created services that perished at the time of production and therefore did not contribute to wealth. Building on this theme, French economist Jean-Baptiste Say argued that production and consumption were inseparable in services, coining the term “immaterial products” to describe them.
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Tap into a surging market as a computer consultant. Whether you’re an expert at Linux, putting together hardware components, or networking, a growing number of computer “newbies” will surely benefit from your services. Though today’s software makes keeping your own books easier, it doesn’t make it much less time-consuming. That’s why, for business owners with little time to spare, a bookkeeping service is not only a time-saver, but an asset.
The demands on businesses today are immense, for instance, the need to constantly innovate and offer greater value to customers despite resource constraints. In the world of business, lean is well and truly in. What’s needed is the constant creation of zero-waste value streams across technologies, assets and departments.
Since 2008, Stefan Metzger is responsible for the management of Cognizant Switzerland as Senior Client Partner & Country Managing Director. Due to his strong strategic and leadership skills he has succeeded in positioning and significantly expand Cognizant Switzerland as a local provider with global strength.