Let Us Take a Look at 2017’s Creativity in Design
It is a fact that today’s world is a digital one and the website of a company has to be well created to be able to go in this new trend. Today, a company’s introduction comes through a website where it will show what is there to offer. A website should be a user friendly means of presenting a company to the digital world, but that it should also be a well made design that can create curiosity among viewers well enough for them to dwell in a company’s site and discover its offers. In today’s competitive digital world, a website must be able to literally attract viewers who will become potential customers, and this can be done by its seeming graphics, speedy service and usability, which give an impression of a highly professional and competent website. A website with lifeless list menus and full of static words are not anymore interesting, instead, a company should have a creatively designed website that can increase traffic and in the end give the company profits.
It is important therefore that your website should be one that can capture your products or services creatively, and the specialists who can do these are those who know what they are doing like those IT services team. It is therefore easy to say that tech designers are today’s modern age artists.
It can also be noted that minimalism is the modern strategy in marketing. Being minimal in design would mean incorporating colour extraction and bolder headlines, using simpler universal icons.
The end goal in having a minimalist approach is to be able to communicate well with potential clients. The concept of image is what would immediately come into our minds when we say the word design. Today, static presentation is not only the game but being coupled with moving images or video that made 2017 a more exciting year of web design.
The dynamics of video is being followed with long scrolling that are being implemented on many websites. Today, viewers can navigate pages in such an easy manner because designers are reinventing navigation making collation of information faster and easier for users. In order to give an increase in parallax, a 3D effect is being added to the design.
Talking of artistry, being subtle in expression is not yet a pace but rather giving way to illustration in popularity among the big and bold graphics and photography. This is because of the fact that illustration is a visual language that can speak and present itself firmly without being vulgar, a quality that many companies would prefer.