Rapid technological advancements, growing competition and increased customer expectations have made a marketer’s job tougher than ever before. Business service management or business studies and management (BSM) is an approach used to manage business IT services. BSM promotes a customer-centric and business-focused approach to service management , aligning business objectives with IT or ICT from strategy through to operations.
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Business services are delivered to customers, supporting their needs, sometimes through the support for a business process or directly supporting a service or product delivered to end customers. A business service may be supported by one or more IT service(s), and may consist almost entirely of IT services especially where the IT service is directly customer-facing. Examples include online banking and online shopping.