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Essential Google Analytics Metrics

The use of Google analytics metrics have overly gained popularity over the years as it helps determine either the success or the failure of a homepage. Therefore, there is need to be acquainted with all Google analytics metrics and determine which ones to ultimately focus on in order to make your website fruitful and successful. There are persons out there without a single clue about these analytics metrics. Reading this article will help you learn more information on some fundamental Google analytics metrics to lookout for.

The first metrics to consider is bounce rate. Fundamentally, this metric makes it possible for you to acknowledge those visitors who did click to a webpage in your website and left without checking any other webpage whatsoever. This analysis is called single page session analysis. You need to consider bounce rate in order to discern whether people find information availed in your website relevant or helpful. The higher the bounce rate, the poor the information or the service you avail on your website.

The second Google analytics metrics to consider is exit pages. Basically, this metrics avails analysis of the total webpages opened by web visitors before leaving. As a result, you could determine which webpage failed to avail relevant results or experiences to your visitors and make changes. The higher the scores recorded for a webpage the more the modifications required.

The other metrics to look for is average session duration. This metric helps outline the average time that visitors take in your website. This metric helps also outline the amassed number of people who relish using this website. The more time a person spends on your website the more satisfying the website. IN addition, you get to determine whether visitors get to read through the long form posts or content availed. For example, you will realize that people aren’t reading your posts where the post has 5000 words and they spend less than two minutes. Consequently, you will determine the webpages that need development.

The last metric covered is average page load time which helps determine the average time that visitors get to wait for a page to load. Website visitors get frustrated fast with pages loading slowly. This ultimately helps you identify the average time visitors wait for the site to load. A website should take less than one second to load.

This article highlight only four but there are multiple other metrics. You get to modify and correct things that you are assured. Therefore, use these metrics in order to analyze information and help improve the experience of the people visiting your website.

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